Cereal Wednesday

Okay… so it actually isn’t.  It’s actually over at…

There’s not really much to say about it… except it’s a poor imitation of Froot Loops and is all a marketing ploy that the Minneapolisians who made it have no way of taking advantage of it.  Go figure.

So with this change Kelloggs is announcing two things may very well happen.

Both Froot Loops and Rice Krispies will need to be re-formulated to meet with the nutrient criteria.  This will in all likelihood change the way the cereal tastes, forever altering the nostalgia it currently conjures.  Kelloggs HAS said that taste and quality remain a high priority, so if the re-formulation does not occur then the second thing will happen.

The cessation of advertising for children between 6 and 12 basically equates to a death knell for the cereal brands.  This means that child oriented media outlets will not see advertising for either cereal, which also means there will in all likelihood be LESS advertising created for the cereals.  This will result in lower sales and the possibility of the cereal brands no longer being produced down the road after the loss of profitability.

Basically this is the death knell for icons Toucan Sam and Snap, Crackle, and Pop.  There will no longer be any commercials, toys, or other goodness from them… while that bastard Tony the Tiger goes skipping along because Frosted Flakes falls within the guidelines.  While I agree that childhood obesity is a growing problem, I don’t believe these cereals are to blame… considering they have been around for half a century and childhood obesity only really became a noticeable issue in the mid-90’s.

We need to save the cereal.  We need to save it now.

Now I have absolutely nothing against strawberries… really.  I also was under the assumption that Breyers™ was a good brand if ice cream.  It has a long and storied history of high quality.  Needless to say… I was woefully disappointed.

One of the interesting things I found was that the container was not a true 1/2 gallon.  It was in fact 1.7qts… and since 4 quarts make a gallon… I realized I had been jipped.  Here’s what else is in store for you if you buy this ice cream:

• •Serving Size 1/2 cup
• •Servings per container 14
• •Amount per serving:
• —Calories- 120
• —Total Fat- 5g
• —Cholesterol- 15mg
• —Sodium- 30mg
• —Total Carbohydrates- 15g (no Other Carbohydrates)
• —Protein- 2g

Just a quick glance at the stats from Haagen Dazs™ tells me that while Breyers™ has less calories and fat… well the lack of quality also shows.  See, when ice cream melts, it should be soupy.  When the Breyers™ melted, it was foamy from all the air and additives.  In the end… it was just plain nasty.

The ONLY thing I do like about this ice cream is the packaging… there’s just something about a black carton that draws me near.

For those of you wondering about the music used in this episode…

Ice Cream!
Written and performed by Michael Hearst
From the album Songs For Ice Cream Trucks
One Ring Zero Publishing, BMI
www.songsforicecreamtrucks.com

Ice Cream Yo!
Written and performed by Michael Hearst
From the album Songs For Ice Cream Trucks
One Ring Zero Publishing, BMI
www.songsforicecreamtrucks.com

As usual… any and all feedback is requested and appreciated…

Thanks.