So with this change Kelloggs is announcing two things may very well happen.

Both Froot Loops and Rice Krispies will need to be re-formulated to meet with the nutrient criteria.  This will in all likelihood change the way the cereal tastes, forever altering the nostalgia it currently conjures.  Kelloggs HAS said that taste and quality remain a high priority, so if the re-formulation does not occur then the second thing will happen.

The cessation of advertising for children between 6 and 12 basically equates to a death knell for the cereal brands.  This means that child oriented media outlets will not see advertising for either cereal, which also means there will in all likelihood be LESS advertising created for the cereals.  This will result in lower sales and the possibility of the cereal brands no longer being produced down the road after the loss of profitability.

Basically this is the death knell for icons Toucan Sam and Snap, Crackle, and Pop.  There will no longer be any commercials, toys, or other goodness from them… while that bastard Tony the Tiger goes skipping along because Frosted Flakes falls within the guidelines.  While I agree that childhood obesity is a growing problem, I don’t believe these cereals are to blame… considering they have been around for half a century and childhood obesity only really became a noticeable issue in the mid-90’s.

We need to save the cereal.  We need to save it now.